How we achieved 1:1 ROI on recruitment for FFI

June 7, 2014

Our press ads and other recruitment creative helped Fauna & Flora International to recruit thousands of new donors at an ROI almost unheard of in modern fundraising.

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Christmas appeals – unwrapped

For many charities, the Christmas mailing to supporters is the most successful, and therefore the most important, fundraising appeal of the year. As a result, there can be a sense of pressure on fundraisers to ensure that the Christmas appeal is a real success. This article examines an award-winning Christmas appeal by ChangeStar in detail … Continued

Fundraising secrets #3 – How to increase your legacy income by 800%

Legacy fundraising is perhaps the most important area of individual giving in terms of the value it can provide to a charity. Yet, many charities – including some of the largest – fail to give it enough investment or priority in their communication plans. This could be for many reasons – from a lack of … Continued