Blue Cross – golden oldies

We helped Blue Cross to develop a cash appeal on the subject of ‘golden oldies’ – older pets who can take longer to rehome, as people may overlook them in favour of younger pets. We focussed on the story of Katie – a beautiful jack russell who needed a new home. We used a range of innovative fundraising techniques within the pack, and our personalised, data-driven approach once again proved a winner – the pack smashed the target and achieved one of Blue Cross’s best results!