We have produced many successful appeals for Queen Elizabeth’s Foundation for Disabled People (QEF) but one of the most memorable was our cash appeal for the ‘Garden for Joy’.
This was an appeal for funds to help QEF build a special therepeutic garden in the grounds of their Independent Living Services Centre in Surrey, which would transform the lives of young disabled people through gardening therapy and a much improved environment.
We produced a beautiful, colourful appeal that included a personalised proposal for every donor, asking them to become a founding friend of this important project. Critically, the appeal emphasised the benefits the garden would bring to beneficiaries, but we were able to also link the appeal to the garden’s appearence at the Hampton Court Palace flower show.
The appeal was an extraordinary success, achieving an income of £89,749.70 (excluding Gift Aid contributions) and a ROI of over 5:1.
It was shortlisted for the IOF ‘Best Use of Direct Mail’ award.