This new toolkit provides 5 valuable lessons for fundraising that could be critical for the 99% of UK charities with an annual income of £5 million or less. The lessons include:
- How to start an Individual Giving (IG) programme
- Do a touch point review before spending money on recruitment
- How to raise funds for difficult causes
- When recruitment is working, spend more on it
- Get the basics right
These insights could help you recruit more supporters and maximise their value for the long term.
