Why fundraisers should follow their hearts – and not just the rules

Fundraisers love rules. Throughout most of our careers, we are told to analyse the statistics, follow the evidence and learn the right techniques. But to be a great fundraiser, following the rules is not enough. There is some great fundraising literature out there, and most effective fundraisers will have learnt a range of principles and … Continued

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Read or reject? How design transforms fundraising DM success

At ChangeStar, we create Fundraising DM: Direct Marketing appeals for charities. In this blog, we look at how good design techniques can transform the success of your fundraising DM appeal. We look inside the mind of a warm supporter, and acknowledge the initial negative thoughts that may pop up when they first glance at a … Continued

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