Research
At ChangeStar, fundraising research is important to us. We’re always thinking about how our not-for-profit clients can gain greater social change for their causes. Here are some interesting ideas and resources we’ve come up with to help you change the world.
Fundraising appeals: The ChangeStar creative approach
A document introducing the central pillar of our tried and tested approach to fundraising appeals: using the principles of good direct response communications. At ChangeStar we have a wealth of evidence at our disposal to come up with the right approach to meet charity clients’ fundraising objectives.
Why is it so hard to change people’s behaviour?
A paper examining why we seem to be failing to convince most people to change their attitudes and behaviour on key global issues. The paper identifies a couple of key obstacles to change that have not yet been addressed by those seeking it, and puts forward some suggestions as to how we might achieve greater success.
Pdf 2.19MB
How to raise funds for difficult causes
Expert fundraising tactics for complex, niche, political or controversial causes. Richard Docwra’s presentation at the Institute Of Fundraising Conference 2014.
How to write a strong fundraising appeal
An article giving some clear and practical ideas of how to put together a strong fundraising pack – with particular reference to copywriting.
Pdf – 101KB
