Your complete guide to planning and writing an effective legacy appeal.

If your charity is not sending proper legacy appeals to its supporters, you could be missing out on millions of pounds each year. In this session we will give you a simple but highly effective legacy fundraising strategy which has enabled our clients to increase their legacy income by up to eight times.

In this session you’ll learn in detail the principles of legacy marketing and how to create a successful legacy appeal pack. We’ll take a look at some examples of strong creative and work with you to consider the key messages for your next legacy appeal.

What you’ll learn

• The critical importance of having a proper legacy programme
• Why it pays to market legacies
• A strategy of how to communicate to supporters on legacies
• How to write effective copy for a legacy appeal
• What items to include in a legacy appeal pack
• Which supporters to target
• What results to expect
• How to analyse the results of your legacy appeals.

What you’ll receive

• Free legacy strategy document
• Free guide to effective fundraising appeals.

This is a two-hour interactive session delivered via Zoom (or your prefered online platform) for up to 10 participants.

Cost is £1,000 (excl VAT).

To book this session or find out more, please email info@changestar.co.uk