We have been close strategic and creative partners with Addenbrooke’s Hospital for many years, helping them to break many fundraising records and significantly build their income from Individual Giving.

We reviewed their existing regular giving offer and transformed it into a more modern and engaging programme, picturing the new supporter as a member of a wonderful local community, including other supporters plus staff and patients at the hospital. We built a series of communications and benefits within the regular giving scheme that cemented this sense of community, and the scheme has been highly successful, and continues to build the loyalty of supporters today!