Albion in the Community (AITC) is the charity partner of the Premiership football club Brighton & Hove Albion. They recognised that there was real potential to make the most of their fans’ loyalty to support the charity, but needed an expert partner to make this happen.

They commissioned ChangeStar to help them build an Individual Giving fundraising programme from scratch – one that could help the charity make the most of this exceptional opportunity.

To achieve this, we built a series of strategic projects for Albion in the Community – starting with an Individual Giving plan to set the foundations and moving on to a specially tailored regular giving scheme, and a touch point review to help the charity optimise its fundraising from each of its touch points with the public.

Each stage of the project was sequenced to build upon the proposals of the previous one, so that the charity could remain in control of the process and minimise its investment risk.

Albion in the Community were delighted with this work, which includes the ‘Community Champions‘ regular giving scheme that is already proving a great success!