Sightsavers – legacy strategy & appeals

Sightsavers asked us to develop some new legacy packs for them to help them build their legacy programme further. It was a pleasure to work with them on this as not only are they a great client but they also have a particularly strong legacy proposition.

We produced a survey pack to help them build their list of legacy enquirers and pledgers, which not only identified hundreds of new pledgers but also raised an impressive £126,000 in cash responses.  We also developed a solus legacy pack to enable the organisation to begin its conversation with supporters about legacy giving.

Sightsavers were delighted with the packs and we are both excited about where we could take their legacy programme next…

See more legacy fundraising appeals by ChangeStar here