As part of our work to help Epilepsy Action plan and build their Individual Giving programme, we also developed their regular giving offer, including a communication plan, branding for the scheme and the welcome pack (pictured below).

This was a particularly important and sensitive RG scheme, as its core audience was beneficiaries of the charity, and its aim was to give them a chance to give back whilst gaining some additional benefits, but being clear that there was no pressure to do this and all the core services they needed were available for free from the charity, without any donation.

We introduced an innovative two-stage welcome process, in which new supporters recieved a pack with a short questionnaire asking them what their relationship with epilepsy was. This enabled us to send a second, main welcome pack which was tailored to their specific needs – for example, someone with epilepsy, or someone with a friend or family member with epilepsy. This empathetic approach enabled us to create a scheme that responded to the needs of a range of groups within the overall supporter base.