Over many years, we h elped Humanists UK (formerly the British Humanist Association) to produce effective fundraising supporter recruitment press ads that also functioned as a means of engaging people in their wider campaigning work.

We used a number of creative approaches to do this, including surveys to ask people if their beliefs aligned with Humanism, advertisements that asked people whether their moral views aligned with the organisation’s stance on moral issues such as intolerence, and appeals that asked people to give their backing to campaigns on political issues such as religious education in schools. Our testing achieved some excellent results and helped the organisation learn about the issues and approaches that resonated most with potential supporters.

 

 

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