Labour for a European Future – strategy

As Britain dealt with the fallout of the Brexit vote, we worked with the pro-European campaign within the Labour Party to help it build support and funding for its important work.

We helped the campaign look at the touch points it had with its target audience, and explored how it could optimise each one to increase people’s involvement in their cause, as well as their financial contribution. We helped them to get the most out of their digital communications to build further support.