Leonard Cheshire – integration workshop

Leonard Cheshire got in touch and asked us to run a copy and integration workshop for them after one of their senior team had attended a previous ChangeStar workshop and thought it was ‘brilliant’!

We delivered the session – ‘Writing Copy for Direct Response’ – to a number of team members from a range of departments within the organisation. We explored how to write successful direct response copy for mail and email. We also covered campaign strategy, including understanding the context of each piece of communication within the donor journey, channel integration, data analysis, management and working with technical issues in digital communication.