It’s a challenging time for fundraisers. This toolkit provides a practical set of techniques and tips to help you get the most from your fundraising appeals – especially letters and emails with a call to action. These insights could help you gain higher response rates and average gifts from donors – and enable you to maximise the income from your appeals.

It provides 4 key principles of strong fundraising – authenticity, need, stories and call to action – as well as some further detailed practical insights to help you hone your craft.

Download the toolkit here (pdf)

Get in touch with us if you’d like to strengthen your fundraising appeals – contact Richard, our director, on richard@changestar.co.uk or on 01273 96418.