Most fundraisers know that telling stories is fundamental to the success of their charity fundraising campaigns. Good case studies for fundraising are really stories. But how can you get hold of these stories? I’m Director of the fundraising agency ChangeStar. In my experience on both client and agency side, one of the great challenges for … Continued

You don’t see many blog posts these days from the great and the good in the fundraising sector on how to convert cash donors to Direct Debit, and there’s a reason for this – it’s not easy to do. The days are gone where you could send out a Direct Debit conversion mail pack and … Continued