FFI – press ads

Fauna & Flora International wanted to test donor recruitment in a low-risk but scaleable way. We developed press ads and other recruitment media for them that enabled them to recruit thousands of new donors at a great ROI. The ads (and much of the recruitment we’ve run for them since) achieved an ROI of around 1:1 – almost unheard of in modern fundraising.

Photo: Simon J. Childs/Intergalactic Gorilla Productions