Blog

What is Individual Giving?

Individual Giving is a person giving a charity a gift of money. The gift to charity could be one or more of the following: A cash donation* A regular Direct Debit donation A gift in their Will – also called Legacy Giving Purchase of raffle or lottery tickets A donation through payroll Sometimes, the money … Continued

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How to find good case studies for fundraising

Most fundraisers know that telling stories is fundamental to the success of their charity fundraising campaigns. Good case studies for fundraising are really stories. But how can you get hold of these stories? I’m Director of the fundraising agency ChangeStar. In my experience on both client and agency side, one of the great challenges for … Continued

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Fundraising secrets #1 – How to recruit donors using press ads

It’s not easy for charities to raise funds and recruit new donors using press advertising, but at ChangeStar we’ve achieved consistently excellent press results for a range of clients over many years (examples here), and continue to do so now. So, we thought we’d share seven of the key insights we’ve learnt over the years: A … Continued

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Fundraisers – what does your charity actually do?

Last week I ran a very interesting and enjoyable* workshop for a wonderful non-profit organisation whose work I have long supported and admired. The aim of the workshop was to show the charity how to write better direct response appeals – whether these are asking for money or encouraging people to take part in a campaign, … Continued

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The discipline of fundraising

We often refer to fundraising as a discipline but many fundraisers don’t seem to realise the importance of this word in their profession. The fact is, good fundraisers need to be disciplined. For example, being prepared to roll out the same pack for years to the same media – just because it’s working. Sticking with … Continued

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What’s on in the charity world 2016

ChangeStar has compiled this calendar of UK charity and health awareness days and fundraising events from a wide variety of sources. You won’t find it anywhere else! **Update: The 2019 charity events calendar is here And that’s why we had fantastic feedback on last year’s charity calendar – this ‘what’s on guide’ proved really useful for planning … Continued

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Etherington Fundraising Review – how should charities respond?

The review just published on ‘Regulating fundraising for the future’ led by Sir Stuart Etherington recommends significant changes to the Fundraising Standards Board, the Institute of Fundraising and the Public Fundraising Association. There’s been a lot of feedback from the sector about these recommendations, and the aim of this particular post isn’t to add to … Continued

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Disabled people should have the same opportunities as everyone else

I have just returned from visiting Queen Elizabeth’s Foundation for Disabled People (QEF) in Surrey, where I had the chance to see for myself how this brilliant charity supports disabled people to increase their independence and improve their life skills. As a fundraising consultant, my job is to tell people why they should support this … Continued

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