Blog

Friday Fundraising Calls are back! Next one – 3rd December 2021

We’re delighted to say that, by popular demand, our Friday Fundraising Calls are coming back!On the first Friday of every month (or thereabouts) at 11am we’ll be hosting an online event to bring fundraisers together and share some ideas and insights on how to do fundraising better.In each episode we’ll be joined by senior, experienced … Continued

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5 Challenges of Fundraising

It’s not easy being a fundraiser. All that asking. All that rejection. And in the middle of all that, getting the materials and investment needed to put the appeals together in the first place. But fear not – in this blog post we’ll provide some ideas and inspiration to help you tackle 5 of the … Continued

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Fundraiser’s Friend – August 2019

‘Fundraiser’s Friend’ is your source of ideas, news and comment by ChangeStar, shared with a community of hundreds of fundraisers and social changemakers. Sign up here if you’re not already receiving your free quarterly Fundraiser’s Friend by email, and join in! AUGUST 2019 ISSUE GOOD WORK! Review of an Oxfam supporter care letter One of … Continued

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What is Individual Giving?

Individual Giving is a person giving a charity a gift of money. The gift to charity could be one or more of the following: A cash donation* A regular Direct Debit donation A gift in their Will – also called Legacy Giving Purchase of raffle or lottery tickets A donation through payroll Sometimes, the money … Continued

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How to find good case studies for fundraising

Most fundraisers know that telling stories is fundamental to the success of their charity fundraising campaigns. Good case studies for fundraising are really stories. But how can you get hold of these stories? I’m Director of the fundraising agency ChangeStar. In my experience on both client and agency side, one of the great challenges for … Continued

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Fundraising secrets #1 – How to recruit donors using press ads

It’s not easy for charities to raise funds and recruit new donors using press advertising, but at ChangeStar we’ve achieved consistently excellent press results for a range of clients over many years (examples here), and continue to do so now. So, we thought we’d share seven of the key insights we’ve learnt over the years: A … Continued

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Fundraisers – what does your charity actually do?

Last week I ran a very interesting and enjoyable* workshop for a wonderful non-profit organisation whose work I have long supported and admired. The aim of the workshop was to show the charity how to write better direct response appeals – whether these are asking for money or encouraging people to take part in a campaign, … Continued

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The discipline of fundraising

We often refer to fundraising as a discipline but many fundraisers don’t seem to realise the importance of this word in their profession. The fact is, good fundraisers need to be disciplined. For example, being prepared to roll out the same pack for years to the same media – just because it’s working. Sticking with … Continued

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