Greenpeace – Monster boats

Greenpeace Project Photo

We produced an appeal for Greenpeace on the issue of Monster Ships – massive fishing boats which create huge damage to the oceans through overfishing, and also jeopardise the livelihoods of local fishing people around the world.

The campaign achieved an income of £109,598 (net £77,871) – the net income beating target by over 60%. It achieved an ROI of 3.5:1 compared to a target of 2.6:1. The email component of the campaign performed spectacularly too. These totals are some of the best results they have ever achieved.

GP Monster ShipsSee another cash appeal by ChangeStar here