Blog

5 Challenges of Fundraising

It’s not easy being a fundraiser. All that asking. All that rejection. And in the middle of all that, getting the materials and investment needed to put the appeals together in the first place. But fear not – in this blog post we’ll provide some ideas and inspiration to help you tackle 5 of the … Continued

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How to develop a strong Christmas appeal this year

As this challenging summer draws to an end, our focus as fundraisers has turned to Christmas. It’s hard to know where we’ll be at the end of this year but one thing is certain – Christmas fundraising appeals this year are going to be more important than ever for most charities. The sector has been … Continued

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Fundraising and coronavirus – update #2

Last month, we wrote our first blog post to try to take stock of the coronavirus crisis for anyone involved in the world of fundraising, politics and social change, and offer some assistance and ideas. Here’s our second offering. These ideas and types of assistance will change as the situation develops, but please get in … Continued

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Why fundraisers should follow their hearts – and not just the rules

Fundraisers love rules. Throughout most of our careers, we are told to analyse the statistics, follow the evidence and learn the right techniques. But to be a great fundraiser, following the rules is not enough. There is some great fundraising literature out there, and most effective fundraisers will have learnt a range of principles and … Continued

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Read or reject? How design transforms fundraising DM success

At ChangeStar, we create Fundraising DM: Direct Marketing appeals for charities. In this blog, we look at how good design techniques can transform the success of your fundraising DM appeal. We look inside the mind of a warm supporter, and acknowledge the initial negative thoughts that may pop up when they first glance at a … Continued

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Fundraiser’s Friend – August 2019

‘Fundraiser’s Friend’ is your source of ideas, news and comment by ChangeStar, shared with a community of hundreds of fundraisers and social changemakers. Sign up here if you’re not already receiving your free quarterly Fundraiser’s Friend by email, and join in! AUGUST 2019 ISSUE GOOD WORK! Review of an Oxfam supporter care letter One of … Continued

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Fundraising agencies: views from the outside and the inside!

Kath Blaize-Smith is an Account Director at ChangeStar fundraising agency. She has an interesting insight into the work of fundraising agencies, as she was on the ‘client-side’ as Senior Marketing Manager at Macmillan Cancer Support and now works ‘agency-side’ for us! In this Q and A, she shares her insight: I have 10 years’ experience … Continued

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What is Individual Giving?

Individual Giving is a person giving a charity a gift of money. The gift to charity could be one or more of the following: A cash donation* A regular Direct Debit donation A gift in their Will – also called Legacy Giving Purchase of raffle or lottery tickets A donation through payroll Sometimes, the money … Continued

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How to find good case studies for fundraising

Most fundraisers know that telling stories is fundamental to the success of their charity fundraising campaigns. Good case studies for fundraising are really stories. But how can you get hold of these stories? I’m Director of the fundraising agency ChangeStar. In my experience on both client and agency side, one of the great challenges for … Continued

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