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Get agency help without agency prices

The launch of ChangeStar Express At ChangeStar, we speak to lots of charities that are just starting to build individual giving programmes or whose current programmes are too small to make it viable to use an external agency or consultant. We know that our input could make a massive difference to these charities, so we’ve been … Continued

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5 uses for an Account Director

We agency Account Directors are a useful bunch, on the whole. We have enviable skills that extend beyond the wearing of a sharp suit. My Account Director role is for ChangeStar, the fundraising and social change agency, but this blog applies to AD’s in many other kinds of creative agencies too. Charities can benefit enormously … Continued

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Christmas appeals – unwrapped

For many charities, the Christmas mailing to supporters is the most successful, and therefore the most important, fundraising appeal of the year. As a result, there can be a sense of pressure on fundraisers to ensure that the Christmas appeal is a real success. This article examines an award-winning Christmas appeal by ChangeStar in detail … Continued

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How to annoy your supporters

No charity wants to annoy its supporters – in fact most live in perpetual fear of doing so. Yet some still communicate with their supporters in ways that are likely to lead to them feeling alienated and antagonised. This quick guide helps you to avoid some of the common ways of annoying your supporters with … Continued

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Fundraisers – what does your charity actually do?

Last week I ran a very interesting and enjoyable* workshop for a wonderful non-profit organisation whose work I have long supported and admired. The aim of the workshop was to show the charity how to write better direct response appeals – whether these are asking for money or encouraging people to take part in a campaign, … Continued

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10 ways to screw up a fundraising appeal

There are a whole host of ways in which you can screw up a fundraising appeal. Here are just a few examples (with some guidance from ChangeStar on how to avoid each mistake): Ignore the basics – the joy of direct response fundraising is that it is a science, and has basic techniques that have … Continued

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How to write target-smashing cash appeals

This week is our ‘ChangeStar Cash Appeals Week’, in which we are sharing our years of experience and knowledge about successful cash appeals with the charity sector. As part of this week’s activities, our Director, Richard Docwra, has written a special report – ‘How to write target-smashing cash appeals’ which is now available FREE. In this document we … Continued

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ChangeStar Cash Appeals Week – free fundraising consultations on offer

We’re pleased to announce the launch of ‘ChangeStar Cash Appeals Week’ – from 26th-30th September 2016. For this event we’ll be sharing our years of experience and knowledge about successful cash appeals with the charity sector. Richard Docwra and the ChangeStar agency team will be: Providing a special report on how to create cash appeals that will result in high giving … Continued

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How to increase your income from legacies – massively

Special blog for ChangeStar Legacies Week: 11-15 July 2016 Legacies are a potentially massive source of funding, but many charities are not doing anywhere near enough to promote them to their supporters properly.  Consequently, your charity could be missing out on millions of pounds of potential income. Our experience at ChangeStar from talking to and … Continued

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