Blog

Fundraising agencies: views from the outside and the inside!

Kath Blaize-Smith is an Account Director at ChangeStar fundraising agency. She has an interesting insight into the work of fundraising agencies, as she was on the ‘client-side’ as Senior Marketing Manager at Macmillan Cancer Support and now works ‘agency-side’ for us! In this Q and A, she shares her insight: I have 10 years’ experience … Continued

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What is Individual Giving?

Individual Giving is a person giving a charity a gift of money. The gift to charity could be one or more of the following: A cash donation* A regular Direct Debit donation A gift in their Will – also called Legacy Giving Purchase of raffle or lottery tickets A donation through payroll Sometimes, the money … Continued

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How to find good case studies for fundraising

Most fundraisers know that telling stories is fundamental to the success of their charity fundraising campaigns. Good case studies for fundraising are really stories. But how can you get hold of these stories? I’m Director of the fundraising agency ChangeStar. In my experience on both client and agency side, one of the great challenges for … Continued

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Get agency help without agency prices

The launch of ChangeStar Express At ChangeStar, we speak to lots of charities that are just starting to build individual giving programmes or whose current programmes are too small to make it viable to use an external agency or consultant. We know that our input could make a massive difference to these charities, so we’ve been … Continued

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5 uses for an Account Director

We agency Account Directors are a useful bunch, on the whole. We have enviable skills that extend beyond the wearing of a sharp suit. My Account Director role is for ChangeStar, the fundraising and social change agency, but this blog applies to AD’s in many other kinds of creative agencies too. Charities can benefit enormously … Continued

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Christmas appeals – unwrapped

For many charities, the Christmas mailing to supporters is the most successful, and therefore the most important, fundraising appeal of the year. As a result, there can be a sense of pressure on fundraisers to ensure that the Christmas appeal is a real success. This article examines an award-winning Christmas appeal by ChangeStar in detail … Continued

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How to annoy your supporters

No charity wants to annoy its supporters – in fact most live in perpetual fear of doing so. Yet some still communicate with their supporters in ways that are likely to lead to them feeling alienated and antagonised. This quick guide helps you to avoid some of the common ways of annoying your supporters with … Continued

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Fundraisers – what does your charity actually do?

Last week I ran a very interesting and enjoyable* workshop for a wonderful non-profit organisation whose work I have long supported and admired. The aim of the workshop was to show the charity how to write better direct response appeals – whether these are asking for money or encouraging people to take part in a campaign, … Continued

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10 ways to screw up a fundraising appeal

There are a whole host of ways in which you can screw up a fundraising appeal. Here are just a few examples (with some guidance from ChangeStar on how to avoid each mistake): Ignore the basics – the joy of direct response fundraising is that it is a science, and has basic techniques that have … Continued

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