Wildlife Trust – legacy appeal

Legacy appeal

Sussex Wildlife Trust wanted ChangeStar to create a strong legacy appeal to increase the number of gifts in wills this charity receives.

We advised them on a simple legacy communications strategy that would achieve this increase without requiring further staffing.

To date, we’ve also developed the creative for the first major communication in this strategy – a legacy appeal pack to inspire people about how a gift in their will could help to preserve and protect the local landscape and wildlife that they love.

Legacy appeal

See another legacy appeal by ChangeStar here: Legacy appeal for Sightsavers