NICHS – Christmas appeal

We worked with Northern Ireland Chest Heart and Stroke to produce a multi channel appeal to seek donations to fund their important research initiative to combat congenital heart disease. We gave it a local focus, asking people to send in Christmas cards to their local NICHS centre to show support for people who had recently suffered from stroke.

We produced appeal materials for a range of media, including digital, cold and donor appeals.  The appeal performed very well – and the following year it won the IOF NI ‘Best use of DM’ award.

J352 NICHS Nov 14 donor