Blog

Fundraiser’s Friend – how to create warmth from GDPR

Just like our charity clients, we’re getting our house in order in preparation for GDPR in May 2018, and need to write to all our contacts to make sure they want to continue hearing from us. But we want to offer some value to fundraisers, in exchange for allowing us to contact you. We’ve therefore … Continued

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This fundraising test result could double your income

It’s always satisfying when a test proves your instinct to be right. It’s even more of a relief when a test proves something you’ve held to be fundamental to good practice in fundraising to be right. So the lovely folks at Blue Cross have kindly allowed me to share the results of an email test … Continued

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What’s on in the charity world 2015

Please note – we’ve now published the 2016 diary here Don’t miss this handy reference to your essential diary dates for the UK voluntary sector 2015. You won’t find it anywhere else – we’ve compiled this calendar of charity and health awareness days and fundraising events for June – December 2015 from a wide variety … Continued

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Welcome, Kate!

We’re delighted to welcome Kate Wright to ChangeStar, who starts this week as our new Account Director. Kate has tons of communications experience – including direct mail, social media, branding, digital media, advertising, media buying and print production – and loads of charity experience, including Whizz-Kidz, RNID, ChildLine, The Terence Higgins Trust, the British Red … Continued

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Preparing for a channel neutral world

We’ve recently developed a number of services for our clients that allow us to work with them in a much more strategic and channel-neutral way. Usually this takes the form of a workshop or seminar focussing on how digital can be integrated into their communication mix and working practise. A good example of this was a one day digital … Continued

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Effective branding with limited resources

The ChangeStar rebranding project We’ve recently completed an agency rebranding and repositioning process at ChangeStar and we thought it would be a good idea to share this experience to show how small organisations with limited resources can successfully complete such a project. We decided to embark on a rebranding exercise after a period of research showed … Continued

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