Video – how to build a successful Individual Giving programme

In this edition of our Friday Fundraising Calls, our Director, Richard Docwra, is joined by the hugely experienced charity fundraiser and Chief Executive Karen Gallagher to discuss ‘How to build a successful Individual Giving programme’.

It can feel like a daunting task to build a successful Individual Giving fundraising programme – particularly in the current economic and political climate. In this session we help you take the stress out of it, and explore some of the key steps needed to establish a strong programme, as well as the core activities you’ll need in order to maximise your income from it. We even tackle some of the main challenges and how to overcome them. This is an essential session for anyone interested in getting more out of Individual Giving at their charity – whether you’re just starting out in it or have an established programme.

Here is the video of the session:

Please feel free to share it with your contacts and colleagues!

This session was part of our series of Friday Fundraising Calls, which take place on the first Friday of every month (or thereabouts) and aim to bring fundraisers together and share some ideas and insights on how to do fundraising better. In each episode we are joined by a senior, experienced fundraiser to share their insights and experiences on a topic of particular practical interest and importance – from how to recruit new supporters to how to get the best from cash appeals.

We’ve got some great people lined up in the coming months so please do sign up to our mailing list to receive news of future sessions and sign up for them. Sign up here

Can we help?

If you would like some help to build or improve your individual giving programme, do get in touch with us – We’ve decades of experience and success of working with large and small charities on strategy and creative to help them build their income.