Next #FridayFundraisingCall – ‘how to recruit new supporters cheaply and effectively’

We’re delighted to announce details of our next ChangeStar Friday Fundraising call on 11am on Friday 14th January 2022!

We’ll be speaking to Mark Barkaway, the Head of Marketing & Income Generation at Albion in the Community – the charity for Brighton and Hove Albion Football Club – about a subject close to every fundraiser’s heart – ‘How to recruit new supporters cheaply and effectively’.

If you’d like to grab a place, email Richard now –

Supporter recruitment can be expensive. But your charity encounters potential donors every day through its touch points with the public – including your website, services, events and even reception desk. These are some of your warmest contacts and are the most cost-effective way to recruit new supporters before spending money on other acquisition activities.

In this session we’ll explore how to make the most of your charity’s ‘touch points’ to recruit new supporters. We’ll also look at how to build a regular giving product, build an individual giving plan and much more. There’ll also be time to ask questions and chat to other fundraisers. The session will be essential for anyone wanting a cost-effective way to recruit new supporters – whether at a football club charity or any other charity. 

This session will be at 11am on Friday 14th January 2022. If you’d like to grab a place, email Richard now – But hurry – these sessions have been incredibly popular in the past!

We hope these events, videos and podcasts will be of real use to fundraisers, so please do help us spread the word about them – on email or via social media using #FridayFundraisingCall, @ChangeStarTweet and @RichardDocwra.

A quick reminder of what our Friday Fundraising Calls are all about – on the first Friday of every month at 11am we’ll be hosting an online event to bring fundraisers together and share some ideas and insights on how to do fundraising better.

In each episode we’ll be joined by senior, experienced fundraiser to share their insights and experiences on a topic of particular practical interest and importance – from how to recruit new supporters to how to get the best from legacy appeals. We’ll record the episode live with an online audience, and then upload video and audio recordings to the ChangeStar website – in order to reach as many people as possible. Check out our most recent one here!