Blog

Fundraising agencies: views from the outside and the inside!

Kath Blaize-Smith is an Account Director at ChangeStar fundraising agency. She has an interesting insight into the work of fundraising agencies, as she was on the ‘client-side’ as Senior Marketing Manager at Macmillan Cancer Support and now works ‘agency-side’ for us! In this Q and A, she shares her insight: I have 10 years’ experience … Continued

 Read more

Christmas appeals – unwrapped

For many charities, the Christmas mailing to supporters is the most successful, and therefore the most important, fundraising appeal of the year. As a result, there can be a sense of pressure on fundraisers to ensure that the Christmas appeal is a real success. This article examines an award-winning Christmas appeal by ChangeStar in detail … Continued

 Read more

Fundraiser’s Friend – how to create warmth from GDPR

Just like our charity clients, we’re getting our house in order in preparation for GDPR in May 2018, and need to write to all our contacts to make sure they want to continue hearing from us. But we want to offer some value to fundraisers, in exchange for allowing us to contact you. We’ve therefore … Continued

 Read more

The art of protest – 5 of the best protest banners

Protests can be made much more powerful by strong slogans and memorable banners. Here are a few of the best – and funniest – we’ve seen in recent years. Some contain a bit of fruity language – but that’s kind of the point! Send us some of your own favourites – at info@changestar.co.uk – and … Continued

 Read more

10 Books for change

Over our lives, we’ve been inspired, shocked and motivated to seek change by a range of experiences and pieces of learning. Many of these have come from books. So, at ChangeStar we wanted to celebrate and share some of the books that have inspired us to change the world. Here are 10 of them: What … Continued

 Read more