Blog

We’re hiring – Account Director/SAM wanted!

ChangeStar is a fundraising and social change agency helping good causes to connect with people to do good things. For over a decade, we’ve been helping clients achieve some of the best fundraising and campaigning results in the sector. Who we are seeking We are a busy and growing agency, and are seeking a talented … Continued

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Get agency help without agency prices

The launch of ChangeStar Express At ChangeStar, we speak to lots of charities that are just starting to build individual giving programmes or whose current programmes are too small to make it viable to use an external agency or consultant. We know that our input could make a massive difference to these charities, so we’ve been … Continued

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5 uses for an Account Director

We agency Account Directors are a useful bunch, on the whole. We have enviable skills that extend beyond the wearing of a sharp suit. My Account Director role is for ChangeStar, the fundraising and social change agency, but this blog applies to AD’s in many other kinds of creative agencies too. Charities can benefit enormously … Continued

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Christmas appeals – unwrapped

For many charities, the Christmas mailing to supporters is the most successful, and therefore the most important, fundraising appeal of the year. As a result, there can be a sense of pressure on fundraisers to ensure that the Christmas appeal is a real success. This article examines an award-winning Christmas appeal by ChangeStar in detail … Continued

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Could you be our new Chief Executive?

Charismatic leader and communicator sought to drive one of the UK’s top performing charity agencies forward to a new level.   Our plans for the future ChangeStar is a fundraising and social change agency helping good causes to connect with people to do good things. For over a decade, we’ve been helping clients achieve some … Continued

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Fundraiser’s Friend – how to create warmth from GDPR

Just like our charity clients, we’re getting our house in order in preparation for GDPR in May 2018, and need to write to all our contacts to make sure they want to continue hearing from us. But we want to offer some value to fundraisers, in exchange for allowing us to contact you. We’ve therefore … Continued

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How to annoy your supporters

No charity wants to annoy its supporters – in fact most live in perpetual fear of doing so. Yet some still communicate with their supporters in ways that are likely to lead to them feeling alienated and antagonised. This quick guide helps you to avoid some of the common ways of annoying your supporters with … Continued

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This fundraising test result could double your income

It’s always satisfying when a test proves your instinct to be right. It’s even more of a relief when a test proves something you’ve held to be fundamental to good practice in fundraising to be right. So the lovely folks at Blue Cross have kindly allowed me to share the results of an email test … Continued

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