Video – Finding the best channels for supporter recruitment

In this session our Director, Richard Docwra, is joined by is joined by Maddie Bernsten – Director of Just Charity Media – to discuss ‘Finding the best channels for supporter recruitment’.

Recruiting new supporters can be expensive, so it’s critical to get it right. In this session we’ll show you how. We talk about how to choose the right channels for recruitment for your charity – and your budget. We also explore the advantages and disadvantages of some specific channels, including press ads, inserts and DRTV – and show you how to get the most out of them with your targeting and creative.

Scroll down to see some of the videos and adverts that we discuss in this session.

Here is the video of the session:

Please feel free to share it with your contacts and colleagues!

This session was part of our series of Friday Fundraising Calls, which take place on the first Friday of every month (or thereabouts) and aim to bring fundraisers together and share some ideas and insights on how to do fundraising better. In each episode we are joined by a senior, experienced fundraiser to share their insights and experiences on a topic of particular practical interest and importance – from how to recruit new supporters to how to get the best from cash appeals.

We’ve got some great people lined up in the coming months so please do sign up to our mailing list to receive news of future sessions and sign up for them. Sign up here

Materials featured in the session

Below is a picture of the press advertisement we developed for Fauna & Flora International (FFI).

Here are the links to the DRTV ads we discussed:

Dogs Trust sponsorship ad

Concern Worldwide emergency ad

Can we help?

If you would like some help to build or improve your individual giving programme, do get in touch with us – We’ve decades of experience and success of working with large and small charities on strategy and creative to help them build their income.