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Get agency help without agency prices

The launch of ChangeStar Express At ChangeStar, we speak to lots of charities that are just starting to build individual giving programmes or whose current programmes are too small to make it viable to use an external agency or consultant. We know that our input could make a massive difference to these charities, so we’ve been … Continued

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Christmas appeals – unwrapped

For many charities, the Christmas mailing to supporters is the most successful, and therefore the most important, fundraising appeal of the year. As a result, there can be a sense of pressure on fundraisers to ensure that the Christmas appeal is a real success. This article examines an award-winning Christmas appeal by ChangeStar in detail … Continued

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How to annoy your supporters

No charity wants to annoy its supporters – in fact most live in perpetual fear of doing so. Yet some still communicate with their supporters in ways that are likely to lead to them feeling alienated and antagonised. This quick guide helps you to avoid some of the common ways of annoying your supporters with … Continued

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Fundraisers – what does your charity actually do?

Last week I ran a very interesting and enjoyable* workshop for a wonderful non-profit organisation whose work I have long supported and admired. The aim of the workshop was to show the charity how to write better direct response appeals – whether these are asking for money or encouraging people to take part in a campaign, … Continued

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