Reflections on the Convention.

It’s been a few years since I last attended the IOF Convention so I wasn’t sure what to expect when I attended the full 3 days of the event last week.  I’d grown a bit tired of the previous events where it seemed there was a lot of hot air in the sessions but ultimately … Continued

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Effective branding with limited resources

The ChangeStar rebranding project We’ve recently completed an agency rebranding and repositioning process at ChangeStar and we thought it would be a good idea to share this experience to show how small organisations with limited resources can successfully complete such a project. We decided to embark on a rebranding exercise after a period of research showed … Continued

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