Last week I ran a very interesting and enjoyable* workshop for a wonderful non-profit organisation whose work I have long supported and admired. The aim of the workshop was to show the charity how to write better direct response appeals – whether these are asking for money or encouraging people to take part in a campaign, … Continued

There are a whole host of ways in which you can screw up a fundraising appeal. Here are just a few examples (with some guidance from ChangeStar on how to avoid each mistake): Ignore the basics – the joy of direct response fundraising is that it is a science, and has basic techniques that have … Continued

We were in a meeting with a charity recently when they asked us to give details of our most successful pack.  We thought for a moment and then realised this was a very difficult task as we’ve had so many great results over the years, and because this year has been a particularly good one … Continued

This week is our ‘ChangeStar Cash Appeals Week’, in which we are sharing our years of experience and knowledge about successful cash appeals with the charity sector. As part of this week’s activities, our Director, Richard Docwra, has written a special report – ‘How to write target-smashing cash appeals’ which is now available FREE. In this document we … Continued

We’re pleased to announce the launch of ‘ChangeStar Cash Appeals Week’ – from 26th-30th September 2016. For this event we’ll be sharing our years of experience and knowledge about successful cash appeals with the charity sector. Richard Docwra and the ChangeStar agency team will be: Providing a special report on how to create cash appeals that will result in high giving … Continued

Special blog for ChangeStar Legacies Week: 11-15 July 2016 Legacies are a potentially massive source of funding, but many charities are not doing anywhere near enough to promote them to their supporters properly.  Consequently, your charity could be missing out on millions of pounds of potential income. Our experience at ChangeStar from talking to and … Continued

We’re excited to be running a new event this year – ChangeStar Legacy Week – from 11th – 15th July 2016. During this week, we’ll be sharing our years of experience and knowledge about legacy fundraising with the charity sector. Richard Docwra and the ChangeStar agency team will be: Publishing special legacy-focussed blogs here at www.changestar.co.uk/news Sharing tips for charities … Continued

I was at a meeting recently with a client who is in the initial stages of developing an individual giving programme. During our meeting I reflected on what a positive attitude they had to starting work on this activity, and how it puts them in so much of a better position to succeed than other … Continued

ChangeStar has compiled this calendar of UK charity and health awareness days and fundraising events from a wide variety of sources. You won’t find it anywhere else! **Update: The 2019 charity events calendar is here And that’s why we had fantastic feedback on last year’s charity calendar – this ‘what’s on guide’ proved really useful for planning … Continued