We agency Account Directors are a useful bunch, on the whole. We have enviable skills that extend beyond the wearing of a sharp suit. My Account Director role is for ChangeStar, the fundraising and social change agency, but this blog applies to AD’s in many other kinds of creative agencies too. Charities can benefit enormously … Continued

For many charities, the Christmas mailing to supporters is the most successful, and therefore the most important, fundraising appeal of the year. As a result, there can be a sense of pressure on fundraisers to ensure that the Christmas appeal is a real success. This article examines an award-winning Christmas appeal by ChangeStar in detail … Continued

Legacy fundraising is perhaps the most important area of individual giving in terms of the value it can provide to a charity. Yet, many charities – including some of the largest – fail to give it enough investment or priority in their communication plans. This could be for many reasons – from a lack of … Continued

Charismatic leader and communicator sought to drive one of the UK’s top performing charity agencies forward to a new level.   Our plans for the future ChangeStar is a fundraising and social change agency helping good causes to connect with people to do good things. For over a decade, we’ve been helping clients achieve some … Continued

We’ve been putting together an idea over the last few months that we hope will transform the idea of meetings and work – both in the charity sector and beyond. The idea is called ‘Away’. It helps people and organisations to work better, by taking them away from the monotony of the office and the … Continued

Just like our charity clients, we’re getting our house in order in preparation for GDPR in May 2018, and need to write to all our contacts to make sure they want to continue hearing from us. But we want to offer some value to fundraisers, in exchange for allowing us to contact you. We’ve therefore … Continued

There are many social issues in the world that need attention, and that can affect the lives of certain people in significant ways. Some of these problems might lie beyond the remit of existing charities and institutions, whereas other problems might have solutions that simply haven’t yet been dreamt up yet. In #socialhacks, this new … Continued

Protests can be made much more powerful by strong slogans and memorable banners. Here are a few of the best – and funniest – we’ve seen in recent years. Some contain a bit of fruity language – but that’s kind of the point! Send us some of your own favourites – at info@changestar.co.uk – and … Continued

Over our lives, we’ve been inspired, shocked and motivated to seek change by a range of experiences and pieces of learning. Many of these have come from books. So, at ChangeStar we wanted to celebrate and share some of the books that have inspired us to change the world. Here are 10 of them: What … Continued