Our experienced creative team has an amazing track record of success and innovation in fundraising, campaigns and communications over several decades. We can help you with anything from target-smashing fundraising appeals, campaigns that demand a response and communication initiatives led by behavioural science that generate positive action.

We are a media-neutral agency and work with our partners to provide you with solutions to fit your needs, whether it is direct marketing appeals, digital campaigns or large-scale behaviour change projects.

Contact us now to discuss your goals and how we could help you achieve them – call 01273 964018 or email rdocwra@hotmail.com

Fundraising

We are specialists in individual giving and membership fundraising, and have decades of experience in producing target-smashing appeals and creative for a range of charities, from large to small.

Supporter recruitment – we pioneered some of the most successful creative approaches in supporter recruitment, including editorial press adverts, and continue to innovate and help clients recruit new supporters efficiently and effectively. Examples of our work – Addenbroooke’s Hospital door drop |  Fauna & Flora International press ads | VSO Cold mail | Save the Children HK door drop | WWF press ad

One-off gift appeals – cash appeals are the lifeblood of fundraising for many charities, and our emotive, authentic storytelling continues to achieve remarkable results for a wide range of causes. Examples of our work – Greenpeace Monster Boats appeal  | Blue Cross Golden Oldies appeal | Green Party Election appeal | Addenbrooke’s Hospital Christmas appeal

Regular giving programmes – monthly regular gifts provide the foundations of long-term income for many charities. It is therefore critical to have an engaging, attractive and effective regular giving offer. We have helped charities to build regular giving offers and programmes that maximise their ability to recruit, build relationships with, and increase the value of, regular giving supporters. Examples of our work – Albion in the Community ‘Community Champions’ | Fauna & Flora International membership | Addenbrooke’s Hospital ‘Friends of Addenbrooke’s’ | Epilepsy Action welcome pack

Regular giving conversion and upgrade appeals – we have decades of experience in producing appeals to convert enquirers, one-off donors and other contacts to regular giving, and those that increase the value of existing regular gifts. Examples of our work – Fauna & Flora International RG conversion appeal | Mayhew RG upgrade appeal

Legacy appeals – our legacy appeals and communications have helped a wide range of charities to massively increase their income from gifts in wills, and provided an accessible but highly effective way for others to begin using this vital fundraising channel. Examples of our work – Sightsavers legacy appeal | Coram legacy appeal | Sussex Wildlife Trust legacy appeal

Digital and email fundraising – we have a strong pedigree in helping charities get the most out of online channels for fundraising – in particular the use of email appeals. Examples of our work – Irish Heart Foundation integrated appeal | Blue Cross email appeal | Queen Elizabeth’s Foundation digital fundraising training

Raffles – we have produced engaging raffle appeals that provide an alternative way to recruit new supporters. Examples of our work – NICHS raffle appeal

Campaigning

Campaigning and list building – we have helped a number of organisations to develop communications that drive campaigning responses, build supporter lists and enable them to bring new campaigners and supporters on board for the longer term. Examples of our work – British Pregnancy Advice Service – press ads | Humanists UK ‘Intolerance’ press ad

Communications

Behaviour change – using our experience and academic background in psychology and behaviour change, we can use human insight to build communications and behaviour change campaigns that maximise your positive social impact.

Content development – we have many years’ experience of producing a wide range of content, including books, advice publications and podcasts. We are specialists in making complex topics accessible and interesting to a broader audience. Examples of our work – Humanists UK ‘Living well’ guide | ‘Making the world better’ podcast | Richard Docwra ‘Life – and how to think about it’ book

Contact us now to discuss your goals and how we could help you achieve them – call 01273 964018 or email rdocwra@hotmail.com

Client Quotes

We are thrilled to share that, with time to spare, we surpassed our target – thank you! This is the most we have ever raised from a campaign, so a great result.
Natalia Borg, Fundraising Manager, Jamie’s Farm

The appeal copy has unanimously brought every person that’s read it to tears – even those who thought they were hardened to this stuff. It’s absolutely brilliant, it really is.
Paul White, Director of Communications, Addenbrooke’s Charitable Trust (ACT)

We have worked with ChangeStar on a number of campaigns and they consistently deliver a great service.  They are a creative, responsive and flexible partner to work with and have helped us to develop the way we engage and communicate with our donors and significantly improve the average gift we receive from our direct mail appeals.
Mark Barkaway, Former Head of Fundraising & Communications, Sussex Wildlife Trust